Swiirl Marketing -

Chris Gath

My Experience Working with Annelise and Swiirl – A Game Changer for Our Recruitment Agency

I’m the co-founder of Specify Consulting, a recruitment agency focused on helping businesses save time, cut costs, and boost profit by headhunting top talent in sales and marketing. But before working with Annelise and her team at Swiirl, we were really struggling to find a clear path forward for our new brand concept. We had zero clarity on our strategic direction, brand positioning, tone of voice, or even how we wanted to present ourselves online. Our website? Non-existent. Our marketing plan? A mess. We needed help, and we needed it fast.

When I first heard about Annelise’s 3-pack consulting offer, I was intrigued but also a little skeptical. I wasn’t sure how she could fit so much into those sessions, and I had concerns about working with someone outside of the recruitment space. I thought, "Can someone who hasn’t worked directly in recruitment really get what we're trying to do?" But her approach during the initial Think Tank session quickly put my doubts to rest. We brainstormed in ways I hadn’t anticipated and managed to map out a top-level plan for the brand moving forward. I didn’t realise just how much strategic thinking goes into a successful brand launch, from web development to social media content.

The real surprise? How seamlessly Annelise and her team handled everything from strategy to execution. We started with the Think Tank, then moved into full project management with Annelise overseeing every detail of our brand development, website build, social media strategy, and marketing efforts. It was a huge relief to have such capable hands managing the process while we focused on running our business. Honestly, it took a lot off our plate. Now, we have more time to focus on sales while knowing our marketing is running like clockwork in the background.

The results have been beyond what we expected. We’re ranking on the first page of Google for all the important keywords, and we’ve been getting inbound calls from companies searching for recruitment agencies online—something we weren’t getting before. The ROI has been significant; our investment in marketing is paying off big time. Organic traffic to our website and social media has skyrocketed, and candidates are coming to us instead of the other way around. Our friends in the recruitment industry are even reaching out to us for advice because they’ve seen the difference our branding and marketing have made.

Was I hesitant at first? Sure. But I’ve learned that the same strong marketing strategy applies across all industries. Annelise didn’t just meet our expectations—she exceeded them. Now, we’re not only proud of our brand, but we’re also reaping the rewards of smart, well-executed marketing. We are on the first page of google for many keywords, ranking really high already within 12 months of launching the new website and people are calling us through searching recruitment agencies through google! This is huge for us!

If you’re a business owner—whether in recruitment or any other sector—struggling with branding, strategy, or online visibility, I highly recommend working with Annelise and the team at Swiirl. Don't make the mistake of going the cheap route—you’ll end up paying twice. Do it right the first time with Annelise, and you won’t look back. We certainly haven’t!

Lahra Gallagher

I am in my early 20’s and just spanning out with my work in the world of freelance marketing. Before working with Annelise I struggled with directing my ideas and creativity, I had a lot of ideas and visions but wasn’t confident with structuring and strategising my work with industry best practices. When I first learnt about Annelise’s offer I was excited to have the opportunity to meet with her one on one and have direct engagement with her expertise and wealth of experience. I was just getting started freelance at this time and had a lot of questions and was in need of safe guidance. I was lucky to have been mentored by Annelise in my previous role so had no hesitations about engaging in the packages as I had first hand experience of what a powerhouse she is. Working with Annie empowered me to structure my ideas worth clear strategy and industry best practice, and I was so proud of the final outcome of my work - having been strengthened with the confidence and ability to drive my ideas and expand my expertise.

Adam Barwell

Annelise and the team at Swiirl have been nothing short of exceptional in helping Specify to improve and develop our brand.
She is always available for those quick and easy answers that require a marketing guru and we still have regular catch ups with the team at Swiirl to ensure we are keeping on track with our detailed marketing strategy.
Cannot recommend Swiirl's services enough!

Eleanor Good

Working with Annelise from Swiirl was/is an absolute breath of fresh air. She worked with me through the process of building my boutique Pilates studio from scratch, even pulling the concept from the depths of my brain during our think tank session for an entirely different business, and brought all of the digital elements of my new business to life, connecting me with the most suitable vendors with the expertise we needed to feel like we were in the best hands every step of the way. Cannot rate her highly enough. A total leader every step of the way.

Theresa Refalo

Swiirl Marketing helped me understand more about my brand and my messaging. With personalised consultations Swiirl gave me new ideas and inspiration to stay ahead of the game. Thank you, Swiirl Marketing!

Juliet Baird

I would recommend Swiirl to anyone. Annelise's expertise and dedication truely set her apart from the rest.

Le Nguyen

Very experienced and knowledgeable.